Grady Britton, 2018
UX Strategy and Creative Direction: Ethan Nguyen
Copywriting: Mary-Catherine Jones and Nicole Clainos
Development: Joey Yax and Esther Godoy
For the new Herb Pharm website, our task was not only to apply a fresh, modern look-and-feel to the e-commerce experience, but also to inspire and educate both first time herbalists to old time hippies who want to purchase and use natural herbal medicine. Grady Britton helped Herb Pharm succeed in the increasingly commoditized, algorithm-driven e-commerce world by providing a seamless shopping experience.