Oregon Coast Aquarium
Grady Britton, 2018
Creative Direction & Copywriting: Ethan Nguyen and Mary-Catherine Jones
The Concept:
The way you feel when you touch a sea cucumber. Staring into the migrated eye of a halibut. That funny swagger of the puffin. Those jellies. There are some animals that just speak to you. It could be that animal you come back to see, each time you’re here. Out of 15,000 species at the aquarium, there’s a good chance you might find your favorite. Kind of like your soul mate of the sea. Or your seamate. This is a bold, colorful, fun approach to showcasing our creatures and the people that love them—and may even see a bit of themselves in them.